INSPIRED BY UNDERSTANDING.
Empathy is the cornerstone of a human-centered design process that I carry into the work I do. Gaining understanding, with the people I serve at the center of the design process, enables new answers to emerge from difficult problems.
This empathy is a critical aspect of “Design Thinking” that seems to best describe the framework that guides so much of my life work and learning experiences. Designing experiences and discovering seemingly obvious solutions through non-obvious connections is one of the most fulfilling aspects of the work I do. Such discoveries aren’t possible without an emphasis on people and their relation to the challenges at hand.
Placing the focal point of any project on people — clients, audiences, and their collective experiences — is the first step in the human-centered design process that sets a solid and creative foundation for problem solving.
It begins with inspiration, learning directly from people through immersive experiences that provide deep understanding of their needs. This inspiration leads to ideation where sense is made from all that has been learned, identifying opportunities, and prototyping possible solutions in the process. This ideation leads to implementation that brings solutions to life.
The best, most durable solutions always start with people – discovering inspiration through understanding.
GREAT DESIGN MATTERS.
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RESULTS DRIVEN DESIGN.
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THE USER MUST COME FIRST.
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