Social media user behavior an indicator of political campaign advocacy

Social media is a powerful, connective means for political candidates to disseminate information to a larger public. It becomes particularly important during election cycles when candidates are seeking to attract voters to win the election and need all the help they can get to accomplish the task. While a wide variety of tools and behaviors […]

Sharability and a technical imperative in the socially connected web

While having something go “viral” on the web is among the ultimate achievements for a marketer, it isn’t something that can be easily planned. In fact, a lack of definitive steps and concrete definitions for implementing a “viral” campaign along with the variability of human behavior makes it nearly impossible to truly plan a “viral” […]

Use of social media increases among adults, Facebook continues to lead

Recent research findings by the Pew Internet and American Life Project indicate 71% of online adults are now Facebook users, a slight increase from the 67% of online adults who used Facebook as of late 2012. Additionally, 42% of online adults use two or more of these social networks. Among those who only use one […]

Identifying goals and outcomes relating to use of social media among law enforcement currently lacking

A recent study conducted by the International Association of Police Chiefs found that nearly 53% of law enforcement agencies haven’t identified goals and/or outcomes related to their use of social media. Another 4% simply responded they didn’t know. Additionally, more than 30% reported being “somewhat concerned” about “resource commitments” and “availability of social media training” […]

Reach of Facebook content may extend beyond user account holders

According to new Pew Research Center studies involving Facebook, the reach of Facebook content may extend beyond user account holders. The research suggests 24% of Facebook non-adopters who live with an account holder say that they look at photos or posts on that person’s account. With Facebook reporting 1.23 billion monthly active users as of December […]

Focusing on evolution rather than revolution in social media and law enforcement

There is a natural tendency to often view new technology as revolutionary, completely changing the game, and wiping away everything that came before it. While social media practices and technology seem to change at a rapid pace, at the core is community building and connection – things that have existed long before any social media […]

Online video viewing, downloading doubles over last five years

The share of online adults who watch or download videos has doubled over the past five years according to research at the Pew Internet and American Life Project. Growing from 69% of internet users in 2009 to 78% today, mobile phones have likely have been playing a key role in this increase. With 91% of […]

Major increases in social networking site activity evident during elections

Social networking sites are playing an increasingly important role during election campaigns. Overall, 39% of all American adults took part in some sort of political activity on a social networking site during the 2012 campaign, according to findings by the Pew Internet and American Life Project. This shows a significant increase over data from as recently […]

Your fans are hiding from your content

Fast Company magazine recently reported that “Your Facebook Fans Are Hiding Your Posts At An Alarming Rate” and it is important that all web publishers take notice, from non-profits to small business to big business – anyone trying to send a message through social media outlets. It is likely, as a Facebook user, you have chosen […]

One hour of video uploaded every second – How much time do you have on your hands?

The official YouTube blog recently gave some perspective about the amount of online video content that we have available at our fingertips today. Currently there is one hour of new video uploaded to YouTube every second of every day. This isn’t even talking about all video uploaded to all the various video sharing sites. This […]