Analytics and Benchmarking

Identifying goals and outcomes relating to use of social media among law enforcement currently lacking

A recent study conducted by the International Association of Police Chiefs found that nearly 53% of law enforcement agencies haven’t identified goals and/or outcomes related to their use of social media. Another 4% simply responded they didn’t know. Additionally, more than 30% reported being “somewhat concerned” about “resource commitments” and “availability of social media training” [...]

Annotations in Google Analytics bridge behavior and analysis

Google Analytics has always presented a visually compelling display of user behavior for particular websites using the tracking code snippet embedded in the website html code. Clients that I have worked with in the past have found the various displays, graphs, and maps fascinating. However, there always seemed to be a disconnect between their ability [...]