Social media user behavior an indicator of political campaign advocacy

Social media is a powerful, connective means for political candidates to disseminate information to a larger public. It becomes particularly important during election cycles when candidates are seeking to attract voters to win the election and need all the help they can get to accomplish the task. While a wide variety of tools and behaviors […]

Major increases in social networking site activity evident during elections

Social networking sites are playing an increasingly important role during election campaigns. Overall, 39% of all American adults took part in some sort of political activity on a social networking site during the 2012 campaign, according to¬†findings by the Pew Internet and American Life Project. This shows a significant increase over data from as recently […]