Major increases in social networking site activity evident during elections

Social networking sites are playing an increasingly important role during election campaigns. Overall, 39% of all American adults took part in some sort of political activity on a social networking site during the 2012 campaign, according to findings by the Pew Internet and American Life Project.

This shows a significant increase over data from as recently as the 2008 election campaign where at that point only 26% of the population used a social networking site of any kind.

Social media will likely continue to become an important part of the political campaign landscape during future elections. It will be important to integrate social media communication strategy into the overall election campaign plan.

Kosovich Media Group is able to plan, implement, and measure effectiveness of social media management. Additionally, services are available to launch campaign websites with special integration providing for “social login” to enable constituents the ability to “Like” and share content more easily with their social network friends.

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