The share of online adults who watch or download videos has doubled over the past five years according to research at the Pew Internet and American Life Project. Growing from 69% of internet users in 2009 to 78% today, mobile phones have likely have been playing a key role in this increase.
With 91% of Americans now owning cellphones, access to video content is more convenient than ever. Research indicates 40% of cellphone owners use their devices to watch videos.
All of these numbers suggest it is clear the trend of consuming online video will likely continue to grow.
What isn’t so clear is how businesses and organizations will be able to take advantage of these audiences without professional support for both producing the actual videos and scheduling/distributing the video through strategic communication campaigns.
While video quality, even on mobile phones, has increased over the years, crafting these digital narratives and packaging them for the appropriate distribution channels will require careful planning within the overall communication plan for an organization.
Managing video content through online video sharing sites like YouTube, publishing video through social media outlets, sharing through e-mail marketing campaigns, and embedding video within core marketing websites and blogs all require a comprehensive view of the bigger picture.
Measuring the effectiveness of videos through these diverse distribution channels and the audiences they reach bring an entirely new set of challenges.
Kosovich Media Group produces professional video targeted for your specific market with the specialized tools and expertise to capture and interpret effectiveness. Using state-of-the-art equipment and techniques for digital storytelling, your next video can be shot-for-social to take advantage of the expanding market.