Fast Company magazine recently reported that “Your Facebook Fans Are Hiding Your Posts At An Alarming Rate” and it is important that all web publishers take notice, from non-profits to small business to big business – anyone trying to send a message through social media outlets.
It is likely, as a Facebook user, you have chosen to “like” something on Facebook only to find that the very things you took the time to “like” slowly begin to irritate you over time for one reason or another. Maybe your favorite brands post too frequently or make postings that are too far off topic. Fortunately as a user, it is rather simple to continue to “like” something while hiding or blocking all those messages.
While this is fortunate for users, it becomes a big problem for brands trying to get a message out when there is nobody there to hear it any more. You can’t please all of the people all the time, but it is important to devise a web communication strategy that balances communication goals with audience expectations.
Check out the Fast Company article for five tips to help you start thinking about how you are using social media to advance your organizational communication goals and contact Kosovich Media Group to help devise a specific action plan you can put into place today.